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Autograph Collecting - Buyer Beware

by John Reid

January 2002

The Truth about Autographs

Before I get into the nitty gritty of autograph collecting and dealing I want to give you some background on why anyone should listen to my opinion. I rarely sell to the public, but I have been a wholesaler of genuine "in person" autographs to a number of large retail outlets for many years. I have sold thousands of autographs in this way ranging from Cary Grant to Brad Pitt. My sources have been very reliable and I can authenticate all of the material I sell. I do not sell any "autographs" that have been obtained through the mail. Because I am a wholesaler, I do not attract or look for publicity. I have a steady market and I am content with that. The following comments will not be popular with many autograph dealers but they represent the real story that is rarely expressed in the industry. I think it is important that the dark side of the business is exposed. It is unfortunate that the questionable practices of many dealers damages the credibility of the hobby and the honest dealers. .

Autographs obtained through the mail

The reason I do not sell autographs that have been obtained through the mail is that I believe a huge percentage of those that are sold as genuine are clearly secretarial. There are a number of dealers who have teams of workers who send letters to hundreds of celebrities. They use a number of different PO Boxes and basically pose as genuine collectors. They receive a great many responses - ranging from signed index cards to signed photos and then sell these as genuine autographs. Now, you really don't need to be a brain surgeon to work out that celebrities receive a huge number of requests for their signature. The more famous the celebrity the more requests. I spoke to Chris O'Donnell recently and he told me that he had no way of keeping up with the demand. Think of the mail Tom Cruise would receive. Can you really imagine that these celebrities sign everything that is asked of them? You would have to be incredibly naive to think that that is the case. It is more likely that many of the responses are secretarial or autopen or printed signatures - basically signed by someone other than the star in a manner that looks genuine .

So how can you determine if they are genuine or not?

Of course it is true that some stars genuinely sign some material through the mail. The problem is that if you did not see the star sign the item there is no way you can be 100% certain that the signature is genuine. Staff of various celebrities become extremely skilled at signing autographs. This is where the dealers come in. Many dealers are quite happy to provide a Certificate of Authenticity for an "autograph" that has been obtained through the mail. They argue that they have years of experience in authentication and that they can tell a genuine autograph from a secretarial version. That's how they make money. The fact is that in most cases it is impossible to be certain that an autograph is genuine unless it was obtained "in person". It is, however, very easy to provide a C of A and pass a questionable signature off as genuine. The truth is that any dealer who obtains signatures through the mail should NEVER provide a C of A. .

Autograph Magazines and periodicals

There are a number of publications where dealers can advertise and where the hobby of autograph collecting is discussed. Articles providing information on addresses of celebrities and events where celebrities have signed appear. There are tasteless exposes on the best signers and the worst signers as if celebrities have a contractual obligation to sign anything that is placed in front of them especially when a large percentage of autograph hunters are dealers posing as fans. Over the years these publications have listed advertisements from hundreds of dealers advertising autographs ranging from Lincoln to John Wayne to the Beatles. Anything is available for those who have the money. The problem again is that many of the autographs that are offered by dealers in these magazines are fakes. How can I be so sure of this? You need look no further than the FBI investigation of a company which sold thousands of fake "autographs" many of which were advertised in the prominent autograph magazines. I became concerned when they were offering as many John Wayne autographs as you wanted for less than the going price. I contacted one of the magazines with my concerns and they never responded, running ads for at least a year after my first letter raising concerns. The amount of people who were ripped off by this unscrupulous company must be huge but I believe that the magazines which ran the ads also carried a responsibility and that their credibility has been scarred.

Autograph clubs and alliances

There is always a need for a hobby to have a forum or a club where collectors can compare notes and find others who have similar interests. The problem is that many dealers use these clubs as a form of Approval. They list their memberships of various clubs in their advertising as if that means something. The fact is that membership of these organisations does not mean that the dealer is reputable, honest or trustworthy. It simply means that they are a member of a club where membership is available to anyone who is prepared to pay the joining fee.


I was amused to read recently that a prominent autograph dealer was giving courses in authentication. It is a fact that your signature will change and evolve with time. There are times when a signature is little more than a scrawl and times when it is discernibly different to other occasions. It is simply impossible to determine absolutely positively that an item is genuine or not unless you saw the act of signing. Unfortunately many dealers who did not see the item signed "in person" are happy provide a certificate proclaiming a "lifetime guarantee of authenticity" when they should be saying something along the lines of "in my opinion the signature appears to be genuine". Of course they know that the less certain they appear in the certificate the less autographs they sell. They also know that it is hard to challenge any opinion.

The Major Auction Houses

There are a number of auction houses that regularly have autographs sales. Many of the items auctioned are vintage pieces where the star or celebrity has been dead for many years. These auctions do not provide certificates but rather use the coded phrase "some secretarial or printed facsimile" to describe lots. This is a form of disclaimer, where they are not being specific. It is, however, a more honest approach and generally the autographs have been obtained from fairly reliable sources - they have some "provenance" that gives them credibility. Of course many dealers purchase these autographs and then resell them with Certificates that proclaim a "lifetime guarantee of authenticity". These certificates are little more than educated guesses.

There are some honest dealers

There are some reputable dealers who obtain their autographs in person through hard work. They attend major events where stars and celebrities are likely to be and are honest in selling their wares. Unfortunately, these dealers are few and far between. The majority of dealers sell autographs that have not been obtained "in person". They buy large collections, they buy at auctions though the mail, etc etc. No matter how good their intentions are the larger and more diverse their stock, the more likely it is that there will be fakes or non genuine material sold. In many cases they make honest mistakes but the problem lies with their Certificates. If they are not 100% certain they should make that clear.

So what should you do?

If you are buying an autograph from any dealer there is a good chance that it will not be genuine. That is the sad reality. You are taking a gamble and if you cant be sure about the authenticity then what is the point of buying? I would love to have a self portrait/caricature signature of Alfred Hitchcock. Up until recently these items were extremely hard to obtain. Since the introduction of eBay, they have suddenly become available on a regular basis. It is likely that many are fakes and I am certainly not prepared to risk my hard earned cash on something that is unlikely to be genuine. There is too much greed in the hobby where the lure of the dollar has become irresistible to many and the Certificate of Authenticity has become an easy umbrella to hide under. The old axiom always applies - "Buyer Beware."

(Please send your comments about this article to its author, John Reid, owner of John Reid Vintage Movie Memorabilia in Australia.)

2002 John Reid

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