Reminiscences of Teresa Wright
New York, June 1959
Q: Did you ever feel that your publicity was badly handled?
No -- the worse part of its bad handling is that it hasn't been handled.
I have at times tried to do something, but I find that I just cannot go
along with publicity items. I don't take to it and it just isn't for me.
On the other hand, again, I am a product trying to sell myself, and therefore
it is an important part of selling. But that's one of the places that I
have fallen down, and I find this almost impossible to solve. It's an area
that in a way I have failed in. I find it hard to sell myself, and yet,
that's what you should do if you're in the business.
With the old system, the studios did it for you -- making stars --
and generally speaking, they did it with some success.
Q: Do you mean selling yourself personally, or getting involved
in big campaigns?
Well, there are so many ways to sell, and all of them imply a certain
amount of cooking up something, because there isn't that much true stuff
about any one person to say. What are you going to say? "So and so's
doing a television show next month." Well, so what? So watch it. I've
always felt that work has to speak for itself, but that isn't enough if
you're going to sell a product. You don't say this car will sell itself
on the market; it may be a perfectly good car but it has to be advertised.
It's just easier to advertise a car than a person, particularly if that
person happens to be yourself. So I find that I fight that element of it,
which is in fact, an important part of being an actress.
© 1959 Columbia University and the Oral History Research Office